The Rio Olympics is Making a $420 Million Bet on Flip-Flops
Organizers of the 2016 Summer Olympic Games in Rio de Janeiro, Brazil are betting on the popularity of flip-flops and their yet-to-be-revealed mascot to help meet a projected target of $420 million in total merchandise sales. The organizing committee is reportedly halfway through completing 65 licensing agreements with various companies that will help produce and sell […] More