Apple sells the majority of their products through their retail stores that are located all across the world. While they all operate under the California based technology giant, not all Apple stores are created equal. Apple typically picks attractive areas to open up their stores which is the reason you find them in major cities, rather than in the middle of nowhere. With location being an important factor in determining how many people will visit any given store, some Apple stores are more fortunate than others due to their prime real-estate. Two of these Apple Stores are located in Las Vegas.
Apple stores are known for their ergonomic open layout that features all of their products on display for customers to interact with. In a modern day Apple store you will not find any cash registers or lines to buy products. Instead all of their employees are outfitted with specially designed cases for iPhones that are capable of scanning credit cards. The stores themselves are also dominated with a lot of employees to ensure that customers are never waiting to be helped. This is the case with all Apple stores and the ones in Las Vegas. What makes the stores in Las Vegas special is their location.
All of the main Apple stores in Las Vegas are located on Las Vegas Boulevard South; they are in the heart of the action. Apple knew exactly what they were doing when they opened the stores here. The first Apple store is located right near Caesars and The Mirage while the other is located near Trump International and Treasure Island. These locations couldn’t be any better. Given the nature of Las Vegas, there is a good chance that customers are coming out of a casino with their winnings and what do they see? An Apple store. Or perhaps they have had a little to much to drink and might make a hasty purchase without much thought. Or best case scenario, they had a few drinks and won a lot of money. Either way Apple has positioned their stores right where all the Las Vegas action is happening, so it should be no surprise why these stores in particular see a lot of customers. Whether or not Apple is targeting intoxicated casino winners, they still got premium real estate for their Las Vegas stores.
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