It Wasn’t Meant To Be A Free Concert
Rosenman, Roberts, Lang, and Kornfeld had to pay for the entertainment, production costs, location, and other expenses in the hope of profiting from ticket sales. Originally, a one-day ticket cost seven dollars, and to attend all three days, the ticket cost eighteen dollars.
However, people started to arrive before the event was ready, and they had no way of turning away crowds, so they decided to make it a free event. Of the estimated four hundred thousand people that attended, three hundred thousand were never charged.
