The Festival Was The Brainchild Of Money-Minded Entrepreneurs
The idea for Woodstock originated in New York with entrepreneurs John P. Roberts and Joel Rosenman. The two were approached by Michael Lang and Artie Kornfeld, music promoters.
They wanted to have a recording studio in Woodstock, New York, because it is a favorite area for top recording artists, including Bob Dylan. However, Roberts and Rosenman suggested an outdoor concert featuring those artists. They went ahead with it because they felt that they were going to turn a profit.
