Food For Love Got Torched
At the time of Woodstock in 1969, outdoor festivals were still a fairly new thing, and large food vendors said that Woodstock was too daunting a task. So, the organizers hired three men with little food experience who called themselves Food for Love.
However, the lines were long, and as the food supply diminished, Food for Love increased its prices. Finally, the people were so frustrated by the long waits and jacked up prices that they burned down two of the concession stands.