It is considerably difficult to launch a new brand, regardless of what industry that brand will be apart of. It is obviously very difficult to take a small business, company, or brand to new heights for many different reasons. It is entirely more difficult to launch a luxury brand, as one has to figure that the costs to get it started will be much higher. Established luxury brands have the resources to produce a variety of products and then market them, while smaller brands most likely will not have the resources. Despite the difficulties that surround launching a luxury jewelry brand, for example, many companies and brands are still able to do it. As 2014 is just behind us, we are going to take a look at five luxury brands that will be up and coming in 2015.
5. Stanislav Drokin
Stanislav Drokin is a Ukrainian jeweler and engraver whose brand and company of the same name are expected to blow up in 2015. Drokin has had a long history designing jewelry, and their pieces are pretty incredible. Drokin himself was trained in Germany, Poland, and the Ukraine in the art of jewelry design, and he set out to position his brand as a high-end boutique jewelry company. The thing that makes the brand so special, is that all of their jewelry is either a one-of-a-kind piece, or produced in an extremely limited quantity. Sure there are plenty of high-end jewelry brands to choose from out there, but Stanislav Drokin offers truly unique works of art. The company also provides customers with the ability to place custom orders for products, and they will build it for you. Stanislav Drokin uses premium and rare materials for their pieces, so they are not only beautifully looking, but expensive as well.
4. RTH
When launching a new brand, its important to position yourself the right way, market your products, tell people what you are about, and provide an easy way for people to purchase your goods. Well the people over at RTH did pretty much the opposite of that, and it is working out for them. RTH is a small boutique brand that sells luxury clothing and accessories. The company is based out of West Hollywood, and is fairly new on the scene. RTH caters to those who want to seek out individuality and obscurity, in the most fashionable way possible. Think of them as an indie luxury brand. Take their website for example, it only displays their name, a picture of a fashionable dressed man, their address/phone number, and their Instagram handle. That’s it. They tell you nothing about their products, but if you head on over to their Instagram you can find out more. It seems like for RTH, creating a mysterious brand image was a good move as they are seeing moderate amounts of popularity which will inevitable grow.
3. Garret Leight California Optical
Garret Leight California Optical, or GLCO as they normally go by, is a California based company that makes luxury eyewear. They produce a variety of high-end sunglasses and optical glasses. The sunglass and eyeglass industry has a pretty saturated market, and despite that GLCO is still doing pretty well. Currently they have 72 different models of sunglasses and eyeglasses that come in a variety of shapes, sizes, colors, and materials. Additionally the company also provides potential customers with a way to design and customize their own unique pair of glasses, which is an added plus.
2. Cornelia Guest
Cornelia Guest is a New York socialite and author who has recently launched her brand of luxury goods. She is well known with-in the social circles of New York, and has been an outspoken activist for animal rights. So it should be no surprise that all of her products are cruelty-free. Currently her brand sells a few handbags and some jackets, and are looking to expand their lineup in 2o15.
1. Parabellum
Parabellum is a relatively new fashion and design company that is based out of Los Angeles. The company produces a variety of goods that are all pretty much made from high-quality leather. The company primarily concerns itself with handbags and belts, however the produce stuff that ranges from normal, like wallets and key rings, to the strange, like a saddle and medicine balls. They are probably they first company I’ve encountered that produces luxury medicine balls. The brand is still fairly small, and they only have one retail store in Los Angeles, but you can catch their products in pop-up shops every now and then.
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