A rising industry on the internet is flash sale websites that are free for the most part, or at most require an email registration, but then offer tons of great deals on products every day or week. These flash sales are only available for short periods of time which forces consumers into making a decision on whether they want to purchase something or not with the underlying hope that they don’t want to miss out on the deal while it’s still up for purchase. Websites like Zulily have found a lot of recent success with the rise of this flash sale trend and new websites keep popping up. Here are five things you didn’t know about Zulily.
5. The company is aimed towards children’s clothing
Zulily’s products are aimed towards the child market and curve their flash sales to incorporate anything that relates to the popular styles and cultural references. They are currently promoting Teenage Mutant Ninja Turtles products because the movie is being released this weekend.
4. The company is based out of Seattle
Zulily was founded in Seattle, Washington and has only been operating since 2010. They are still a relatively new company but have found lots of success in the children’s product market after only four years.
3. Zulily was started by Blue Nile
The company was started by the Blue Nile Executives, who normally are a specialty retailer of jewelry that competes with major companies like Tiffany & Co. They apparently saw the potential in the flash sale market and started up Zulily.
2. Zulily only operates in two areas globally
As previously mentioned, Zulily is only four years old and still a growing company; however, they are lacking a global presence right now. The company only offers its services in North America and the United Kingdom right now, but has still been able to earn hundreds of millions in revenue.
1. There was a 71% gain on the day of their IPO
Zulily eventually went public with an IPO for $2.6 billion, but they ended up doing really well in its first day and saw a gain of 71%. The company prices their stocks at a starting point of $22 and it immediately jumped to #37.70 by the end of the day.
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