Bentley is widely-recognized as one of the top luxury vehicles in the world. If you’re driving a Bentley you’re doing something right (or something miraculous has happened in your life). If you happen to be one of those movers and shakers who is doing things right then perhaps you need Bentley “Intelligent Details”.
Bentley has released a video that was shot on an iPhone and then edited on an iPad in the back of a Bentley. Yes, you read that correctly. The video (attached at bottom) follows Luc Donkerwolcke, Bentley’s director of design, and SangYup Lee, the company’s head of exterior design. The goal is to try and find out what it is about Bentley that makes it special – like we needed help with that. (Make sure you watch the credits at the end to see how the video was created – pretty cool)
Bentley’s are awesome. There is no doubt there. The “Intelligent Details” campaign is pretty cool, but it’s not going to move the needle in the luxury game. It looks cool, the video is awesome, but I’m not about to give Bentley extra innovative genius points for this. Regardless, you still have to be wealthy to experience the joy.
[youtube http://www.youtube.com/watch?v=lyYhM0XIIwU]
Image via YouTube
