Marking its 75th anniversary Jeep celebrated the milestone by initially creating a commercial for the Super Bowl. “My Jeep Story” speaks to the brand’s recent Super Bowl proclamation – “We Don’t Make Jeep, You Do,” celebrating the global community that has shaped its past, present while looking to the future. Now Jeep has launched a year-long campaign which kicked off with music star Ciara sharing her own Jeep Wrangler story.
Beginning on April 7th, fans can also join in the fun by sharing their #myjeepstory on social platforms Twitter, Facebook, and Instagram. Each month will feature a themed “Story Session” tied to key celebratory brand moments including Endless Summer, favorite canines and military appreciation. The year will culminate with a digital compilation of “75” stories that speak authentically to the spirit of the brand. Jeep brand will also make a $1.4M donation to partner USO this year (also marking its 75th anniversary this year)
“As we mark the 75-year milestone of the Jeep brand, there is no other brand that is able to embrace its global community in a way that invites these individual and compelling stories that have also shaped their own, personal journeys,” said Olivier Francois, Chief Marketing Officer, FCA Global. “Our Super Bowl campaign firmly acknowledged ‘We Don’t Make Jeep, You Do,’ recognizing that the rightful ownership of the brand resides uniquely within its fans, followers and owners. ‘My Jeep Story’ will help bring to life and pay tribute to the true spirit and humanity that has come to embody the brand.”
Here is Ciara’s Jeep story.
https://www.youtube.com/watch?v=uBB3FTr4Qx4
Shot in HD, it’s a great start to the campaign. Ciara’s experience with Jeep began way back when her father was in the military. She considers her father to be an American hero who had to drive a Jeep Wrangler in desert storm. The car was camouflage painted and the doors were off. Her father would talk about stories of when he went up mountains and hills, and off-roading. When Ciara was becoming a music artist at the age of 15 her studio manager drove a Wrangler and she loved it. Her first car was a two door Wrangler, all black with some fierce tires. She always had a vision of being a “Jeep Girl.” She also uses Jeep in her videos.
Here are the campaign details for fans below:
Fans can go to www.jeep.com/myjeepstory to post video of their own “My Jeep Story” directly onto the site beginning Thursday, April 7. In addition, they can post to their Instagram, Twitter and Facebook channels with #myjeepstory. Throughout the year, fans and followers will be surprised by a chance to create a new “MyJeep Story” via Jeep branded experiences and adventures. Music artist Ciara, who appeared at Camp Jeep during the New York Auto Show (Wednesday, March 23), celebrates the campaign in the telling of her very own Jeep Wrangler story on the brand’s microsite.
In what will be a significant day for the Jeep brand – and its fans, followers and owners – stay tuned to its digital and social channels in the coming week for the announcement of the brand’s April “Story Session.”
Upcoming monthly “Story Sessions” will celebrate Endless Summer, favorite canines and military appreciation. As part of the Jeep brand’s shared history with partner USO, both marking 75 years in 2016, the brand is making a $1.4 million dollar donation to the organization.
