It has been a considerable amount of time since we last saw Jessica Simpson perform at a concert or act in a film. She has largely taken a leave of absence from the limelight and all things pop-culture, however you shouldn’t be worried about her at all. While she was very wealthy before, she’s doing even better now thanks to the Jessica Simpson Collection which is her fashion company and brand. She’s doing really well because her brand has recently pulled in $1 billion dollars in total revenue for last year. So while we haven’t heard from her in the public spotlight, it’s because she’s hard at work for her company.
As many notable celebrities often do, Jessica wanted to expand her career options through various companies and business opportunities. Endorsements are a great way for these high-profile individuals to make a lot of money, but that wasn’t enough for Jessica. During the height of her career she partnered with the Camuto Group to launch a sponsored line of footwear for women. That line was so successful that it inspired Jessica to form her own company. In 2006 Jessica Simpson and Tina Simpson created the Jessica Simpson Collection and it has gone on to become extremely valuable and profitable.
The Jessica Simpson Collection is an extremely large fashion line that is comprised of more than 31 product categories. They sell handbags, accessories, clothing, shoes, fragrances, jewelry, and much more. All of their products are available online or at large retail stores like Dillard’s, Nordstrom’s, and Macy’s. The products are attractive, relatively affordable, and are very desirable. While the products within the Jessica Simpson Collection are very enticing and are of high quality, many people attribute a large part of the brands success to Jessica herself.
Jessica Simpson has always been known for having a very positive and friendly attitude, and it was this attitude that helped her propel the company to unprecedented heights. While many celebrity brands or products rise and fall, this is not the case for the Jessica Simpson Collection. Her relatable and friendly attitude proved to be a strong quality in the business world, and it allowed her and the company to make many great connections. Many people also feel that Jessica has a special way of relating to consumers and fans, which is yet another great quality that successful people and companies posses. She is very popular with people of all age groups and does a great job at attracting new consumers to the brand. The Jessica Simpson Collection also has a very diverse lineup: they sell products for people of all age groups. So with the right positioning, a good leader, prime retail space, and a strong product line up, Jessica Simpson and her crew were able to build a very respectable and valuable brand.
Not many brands go on to take in $1 billion in total sales, and that is especially true for celebrity brands. The Jessica Simpson Collection is now the first celebrity brand of all time to make $1 billion dollars in revenue. The brand is now looking to take their products on a much more global level. The company has recently signed an agreement giving the Sequential Brands Group a majority stake of the Jessica Simpson Collection for a trade of cash and stock options. They are now looking to expand the company even further by introducing their products into new markets across the world.
So in less that ten years, the Jessica Simpson Collection grew from a celebrity brand to a large company that brings in $1 billion dollars in revenue. It seems that this success story is attributed largely to all the right pieces falling into place. From a great product line to a solid celebrity name, the Jessica Simpson Collection is now a major fashion brand. That said, a large part of this success story is still attributed to Jessica Simpson. Her personality, charm, knowledge, and having a good eye for design all proved to be extremely beneficial and were some of the defining forces that propelled her brand.
Photo by Jamie McCarthy/Getty Images for Jessica Simpson Collection
