If ever you’ve watched MTV’s Cribs, you know that rappers and other celebrities have the best fridge interiors in the world. Organized and efficient, they have all they need – including the everlasting bottle of champagne – to make their fridge look great. The rest of the world, however, lives in a slightly less organized, more take-out friendly fridge-related atmosphere. Whirlpool has announced that they are igniting a campaign called the #fridgie. It’s similar to a “selfie” without the annoying duck face. The #fridgie is Whirlpools adaptation of the selfie.
Whirlpool is encouraging the world to take their camera to the fridge to snap photos of the interior and show them off to the world. It’s an effort to see the humor in the way people live, and a telling manner of how people live and the diversity of their food habits and meal favorites. Inspired by the design of the Whirpool 4-Door French Door Refrigerator, which is designed to accommodate a family’s daily needs, this campaign is sure to spark some serious interest.
If you’re feeling inspired, take a photo of the inside of your fridge and submit your #fridgie by visiting Facebook.com/WhirlpoolUSA. “The #fridgie is our way of celebrating what makes families different and what brings them all together,” states John Hall, senior brand manager of Whirlpool. The #fridgie has seen national interest already at events such as House Beautiful magazine’s “Kitchen of the Year” decorator showcase in San Francisco as well as the Mom 2.0 summit in Atlanta. Mom bloggers and celebrity chefs uploaded their #fridgie pictures to Facebook and Twitter to get involved in the program. The key is not to clean out your fridge before taking your #fridgie, because no one is perfect and everyone lives a little differently, which is the point of the campaign and what the people of Whirlpool are trying to accomplish.
(Photo by Matthew Peyton/Getty Images)
