Swatch is one of the largest watch companies in the world having released a very wide variety of timepieces. The company has been around for so long that many people have valuable collections and now one of the world’s largest private collections of Swatch products is going on sale and offering the public a once in a lifetime chance to get their hands on some pretty special Swatch watches. The Hong Kong collection is extremely impressive and as of right now it’s expected that the auction will bring in more than $13 million of profit.
Back in 1983 Swatch hit the scene and making a name for the Swiss watch market that was severely lacking a presence until this business came around. Swatch, with it’s instantly recognizable logo that derives from the Swiss flag, has created tons of watches that are made out of all different materials. Some of their watches are very expensive and high end, but many are also very affordable and reach out to the market of people who aren’t interested in spending a lot on a wristwatch.
The private Hong Kong collection features more than 5,800 Swatch pieces that even feature multiple limited edition products that have been customized or centered around artists. Naturally, auction king Sotheby’s is running the event and plans on getting rid of the entire collection which will be sold as a “superlot”.
As the collection owner said, “Swatch is universal, you can have one for every day of the week.” which is completely accurate. The company is one that everyone recognizes and it has become iconic throughout the years. There is a Swatch for every occasion and this massive collection displays that. The Swatch collection should sell for a nice price because it is a brand that attracts all types of people whiles watches are a product that can be utilized no matter what the fashion trends are.