International luxury watch company Hublot is always releasing stunning products every year. The company is one of the top in the watchmaking business and only brings in the top world famous stars to represent their company in advertising. This year, the company is looking to change up their normal routine a little bit and do something different. Hublot has announced that they are bringing on celebrity Bar Refaeli to be the newest brand ambassador for their company, and she is also the first female representative that Hublot has ever used.
In the past, Hublot has featured amazing athletic stars such as Usain Bolt, Dwyane Wade and Pele to be the face of the company wherever they are advertising throughout the world. It’s nothing new for companies to feature athletes because they are who people look up to and want to emulate if possible. This yea the company is rolling out a new line of ladies’ watches that are extremely unique in design with a lace like quality that looks fantastic.
The watches are designed by Bischoff and the dial is filled out with 11 diamonds as well as soft arabesques across the entire bezel and strap. Hublot held a media event to show off the watches as well as have Bar Refaeli display them in her first appearance as an ambassador. She was featured on a catwalk in a matching Couture gown that was also made by Bischoff, so it matched the watch pretty closely. Hublot is taking a nice step forward by bringing a popular female figure on as a brand ambassador. Doing so will surely attract plenty of new customers to the company as well as make previous customers aware that the company is now offering female specific products going forward into 2015.
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