Is Apple Going to Make a $10,000 Luxury Smartwatch?

The Unveiling of the Apple Watch

With the recent unveiling of the Apple Watch by Apple CEO Tim Cook, the luxury watch industry has been put on high alert. Apple has unsurprisingly been expected to dominate the nascent smartwatch industry, but not many are expecting the tech giant to enter the high-end luxury watch market. However, three tiers of the Apple Watch were announced at the keynote unveiling on September 9, 2014: the Apple Watch Sport starting at $349 and the currently unpriced Apple Watch and Apple Watch Edition. Each of the three Apple Watch models is highly customizable, with a number of different color, material, and watchband options to choose from. For example, a stainless steel Apple Watch with a sapphire touchscreen could hold a hefty price tag as high as $1,000. According to Forbes, “If Apple releases a solid gold Apple Watch, the raw gold alone could cost a few thousand dollars. Apple traditionally looks for high margins with its products, so there’s no reason why the entry-level Apple Watch Edition, made with 18-karat gold, could command a starting retail price of $5,000, with further customization options reaching $10,000.” The Apple watch may eventually be able to exist as a standalone brand, allowing Apple to enter a completely new market upon the product’s release early next year.

Compared to brands like Rolex, Tag Heuer, and Omega, the Apple Watch Edition’s estimated four to five-figure price tag could actually place the smartwatch in the low end of the luxury watch spectrum as a cheaper alternative that happens to offer much more functionality. The Apple Watch is compatible with the iPhone 5 and later models running iOS 8 and features Apple’s new S1 processor, a pressure-sensitive touch screen that can distinguish between a tap and a press, a digital crown dial that can be turned to scroll or zoom and pressed to return to the home screen, activity and fitness tracking capabilities similar to other wearable technologies, a mobile payment service–Apple Pay–introduced at the same event in September, iMessage and SMS text capabilities, the ability to send and received phone calls, the use of third-party applications, and an Apple feature called “Handoff” that is able to be used as long as you own another Apple advice. The smartwatch can also control the Apple TV, act as a walkie-talkie and viewfinder for the iPhone camera, and is comprised of the aforementioned collections, featuring two sizes (38 mm and 42 mm) spread across 34 individual models.

The Apple Watch Sport features a composite back, a strengthened Ion-X glass screen, and the options of two aluminum cases, and five plastic bands. The Apple Watch includes the customizable options of two stainless steel cases and nine leather, stainless steel, or fluoroelastomer plastic bands, while the Apple Watch Edition features the option of two hardened 18-karet gold cases and three leather and fluoroelastomer bands. Both the Apple Watch and the Apple Watch Edition also feature ceramic backs and a sapphire crystal screen. With early sales estimates ranging from a few million to as many as 40 million units in the first year, the Apple Watch is undoubtedly a technological breakthrough.

For more information on Apple and the Apple Watch, visit apple.com and apple.com/watch. Check out the Apple Watch reveal courtesy of Apple’s YouTube channel and a “first look” overview from BBC News below.

Videos by Apple/YouTube.com & BBC News/YouTube.com

Photo by Justin Sullivan/Getty Images

Basketball Players Boxers Celebrities Football Coaches Football Players Golfers Politicians Skateboarders Soccer Players Tennis Wrestlers
The 6 Richest Lawyers in the World
Floyd Mayweather cars
The Most Expensive Items Floyd Mayweather Has Ever Purchased
Five of the Richest Russian Billionaires
The Most Expensive Cars Ever Listed on Craigslist
1960 Cadillac Eldorado Brougham
The 1960 Cadillac Eldorado Brougham Was One of the Most Expensive Cars in the World
Jay Leno Car Collection
5 Celebrities With the Finest Car Collections Out There
The Five Most Expensive Corvettes Ever Sold
The Most Expensive Cabana Packages in Las Vegas
Five of the Most Gorgeous Villas To Rent in Miami
The Top 5 Airport Lounges In The World
Five Luxurious Cayman Islands Packages You’ve Got to Try
Most expensive Rolex
The 15 Most Expensive Rolex Watches of All-Time
The Five Most Expensive Monochrome Watches Available Today
A Guide for the First-Time Rolex Buyer
Why We Love the The 2016 Rolex Air-King
The Top Five Women’s Sneakers Brands in 2016
Five Upcoming Sneaker Collections to Check out in August
Five of the Most Expensive Sneakers at Sneakerness Berlin
Five Sneaker Brands to Look for at New York Market Week
Most Expensive Steaks
5 of the Most Expensive Steaks of All-Time
most expensive Whiskey
10 Most Expensive Whiskeys in the World
Most Expensive Truffles
The Five Most Expensive Truffles of All-Time
Most Expensive Bottles of Scotch
The 10 Most Expensive Bottles of Scotch in the World
The Five Most Expensive Hotels in Switzerland
The 5 Best Hotels in Macau
The Top 5 Most Gorgeous Hotels in Tanzania
expensive all inclusive Caribbean resorts
The Most Expensive All-Inclusive Resorts in the Caribbean