Robert De Niro Launches his Own Vodka Brand

Robert De Niro

Robert De Niro is a world renowned actor that has had a long and extremely successful career that has delivered many top movie hits throughout the years. As the celebrity continues to get older, he has been exploring other passions that interest him while he’s not on set or dealing with the busy lifestyle of acting. A major thing he loves to experiment with is alcohol, and De Niro has recently launched his own vodka brand called VDKA 6100.

The VDKA 6100 vodka started popping nearly a year ago on the east coast in places like New York and New Jersey. The alcohol has Australian roots which is why it’s name borrows the country’s country code out of respect. The product is distilled from New Zealand and has been finding lots of success since its release. De Niro became aware and attached to the company a few years back when a friend talked to him about the product and what would separate it from the already established vodka brands that control the market. After tasting and testing many different types of vodkas, the winning formula was chosen and the VDKA 6100 was born.

De Niro’s favorite drink is a martini, which is why he was contacted about getting involved with a vodka company and was able to offer insight on which vodka blend he believed was best. De Niro is such a big vodka drinker that he has even created his own “De Niro Martini” which includes 4 ounces of vodka, 1 ounce of dry vermouth, ice put into the shaker which gets stirred, not shaken, strained twice and finished off with a nice lemon twist. The drink sounds delicious and I’m sure he loves to have it with some of the VDKA 6100 that he has helped build into what it is today.

Photo by Andrew H. Walker/Getty Images for the 2014 Tribeca Film Festival

Written by Blaise Hopkins

Feel free to contact Blaise on Twitter @Blaisehopkins or check out his blog Man and His Movies.