During this time of the year, we see many fashion brands release their new product lines, collections, and outfits. There are many fashion shows around this time of year and they provide a chance for companies to show of their latest and greatest gear. Well Zegna is doing things a little differently with their new collection as they are focusing more on social media to advertise their new sportswear line.
Zegna is a luxury Italian fashion house that produces a variety of products for men and they are one of the largest menswear brands in the entire world. They have been around since 1910 and have a rich history of producing stellar products. Now they are turing their eyes to the world of sportswear with their new line called the “Z Zenga”.
This new collection of sportswear is part of the brands new Fall/Winter line for the 2015-2016 fashion season. While the company is known for their quality suits and dress-wear, this new line is a welcome breath of fresh air as the brand looks to attract new customers. Zenga explains that this new line of clothing combines tailor-made products that merge with sportswear. The result is a line of luxury sportswear.
The line includes many new products that range from urban inspired athletic sneakers, modern suits, sleek rain jackets, and other sportswear. They want this product line to be worn in a variety of different settings. Zegna is positioning their sportswear line as clothing that you can wear to the office on a Friday and then to various social events of the night.
To promote this new line, a series of short videos have been created showing off their new gear. In the video we see a variety of different mean sporting the clothing , who then lift off from the ground in slow-motion. The tagline of these videos are “Be Your Own Style, 24/7”. For more information on this new line of sportswear, head on over to Zegna’s website here.
Photo from Zegna
