FENDI Takes Luxury Christmas Tree to a Whole New Level

Fendi show as part of Milan Fashion Week

Fendi is a luxury fashion house that makes an amazing collection of products for all types of fashion markets ranging from leather goods to clothing and other accessories. The company is based out of Rome, Italy but has grown to have a worldwide presence and be one of the top fashion companies in the world. Aside from their latest fashion lines, Fendi is now getting into the holiday spirit and organizing a Christmas related project that will combine fashion and Christmas in a very unique way.

In Fendi’s home location of Rome, they will be teaming up with the elegant Hotel de Russie to put up a luxury fashion inspired Christmas tree. The company has partnered with the hotel to recreate the same tree that was in Fendi’s headquarters last year that was very interesting. The tree itself stands 16 feet tall and is made from 350 different golden and silver bags that are illuminated with micro flash and strobe lights. The tree is currently sitting in the hotel’s innter Piazette which gets a decent amount of traffic and will surely draw many more people now that there is such a spectacle to sit and observe. Additionally, at the Christmas tree’s base are two massive Qutweet birds which are inspired by Fendi’s capsule collection and fit well with the tree and entire landscape.

The Hotel de Russie is also going to decorate their entire courtyard in a tribute to Fendi by placing tons of multicolored bags and other various fashion related products around the entire place to further spread the holiday feeling. As an added bonus, those who are going to be staying at the hotel during this time will find a nice surprise of limited exclusive Fendi amenities in the hotel’s suites. Not only will guests have the chance to witness the magnificent 16 foot tall tree, but also be treated to an upgrade from the standard shampoo’s and other average hotel room amenities.

Photo by Vittorio Zunino Celotto/Getty Images

Written by Blaise Hopkins

Feel free to contact Blaise on Twitter @Blaisehopkins or check out his blog Man and His Movies.