Rivian Reveals All-Electric R2 Midsize SUV

Phillip Faraone/Getty Images for Rivian

Rivian, the electric vehicle manufacturer known for its innovative electric trucks and SUVs, has unveiled the R2, a new all-electric midsize SUV. The R2 was revealed on March 7, 2024, marking a significant expansion of Rivian’s lineup. Expected to be priced starting from around $40,000, the R2 is anticipated to be more affordable, broadening the brand’s appeal to a larger customer base. The R2 is part of Rivian’s efforts to scale its electric vehicle offerings and is likely to feature dual electric motors, a design trait it shares with the more powerful R1 models. While specific details about the R2’s range and performance have yet to be fully disclosed, it’s poised to make a substantial impact on the EV market when it goes into production, which is slated for 2026.

CEO of Rivian RJ Scaringe

Phillip Faraone/Getty Images for Rivian

Chief Design Officer of Rivian Jeff Hammoud and Founder and CEO of Rivian RJ Scaringe

Phillip Faraone/Getty Images for Rivian

Chief Design Officer of Rivian Jeff Hammoud and Founder and CEO of Rivian RJ Scaringe speak onstage during the Rivian Reveals All-Electric R2 Midsize SUV event at Rivian South Coast Theater on March 07, 2024 in Laguna Beach, California.

Founder and CEO of Rivian RJ Scaringe

Phillip Faraone/Getty Images for Rivian

Founder and CEO of Rivian RJ Scaringe speaks onstage during the Rivian Reveals All-Electric R2 Midsize SUV event at Rivian South Coast Theater on March 07, 2024 in Laguna Beach, California.

Rivian RJ Scaringe speaks onstage

Phillip Faraone/Getty Images for Rivian

Founder and CEO of Rivian RJ Scaringe speaks onstage during the Rivian Reveals All-Electric R2 Midsize SUV event at Rivian South Coast Theater on March 07, 2024 in Laguna Beach, California.

Rivian RJ Scaringe speaks onstage

Phillip Faraone/Getty Images for Rivian

Founder and CEO of Rivian RJ Scaringe speaks onstage during the Rivian Reveals All-Electric R2 Midsize SUV event at Rivian South Coast Theater on March 07, 2024 in Laguna Beach, California.

Guests attend Rivian Reveals All-Electric R2 Midsize SUV

Phillip Faraone/Getty Images for Rivian

Guests attend Rivian Reveals All-Electric R2 Midsize SUV event at Rivian South Coast Theater on March 07, 2024 in Laguna Beach, California.

Founder and CEO of Rivian RJ Scaringe

Phillip Faraone/Getty Images for Rivian

Founder and CEO of Rivian RJ Scaringe speaks onstage during the Rivian Reveals All-Electric R2 Midsize SUV event at Rivian South Coast Theater on March 07, 2024 in Laguna Beach, California.

Guests attend the Rivian Reveals All-Electric R2 Midsize SUV event

Phillip Faraone/Getty Images for Rivian

Guests attend the Rivian Reveals All-Electric R2 Midsize SUV event at Rivian South Coast Theater on March 07, 2024 in Laguna Beach, California.

The Rivian R3 SUV is displayed

Phillip Faraone/Getty Images for Rivian

The Rivian R3 SUV is displayed during the Rivian Reveals All-Electric R2 Midsize SUV event at Rivian South Coast Theater on March 07, 2024 in Laguna Beach, California.

The event took place at the Rivian South Coast Theater

Phillip Faraone/Getty Images for Rivian

Founder and CEO of Rivian RJ Scaringe speaks onstage during the Rivian Reveals All-Electric R2 Midsize SUV event at Rivian South Coast Theater on March 07, 2024 in Laguna Beach, California.

The Rivian R3 and R3X SUVs

Phillip Faraone/Getty Images for Rivian

The Rivian R3 and R3X SUVs are displayed during the Rivian Reveals All-Electric R2 Midsize SUV event at Rivian South Coast Theater on March 07, 2024 in Laguna Beach, California.

Rivian RJ Scaringe

Phillip Faraone/Getty Images for Rivian

Founder and CEO of Rivian RJ Scaringe speaks onstage during the Rivian Reveals All-Electric R2 Midsize SUV event at Rivian South Coast Theater on March 07, 2024 in Laguna Beach, California.

The Rivian R3X

Phillip Faraone/Getty Images for Rivian

The Rivian R3X is displayed during Rivian Reveals All-Electric R2 Midsize SUV event at Rivian South Coast Theater on March 07, 2024 in Laguna Beach, California.

Guests attend the Rivian Reveals All-Electric R2 Midsize SUV event

Phillip Faraone/Getty Images for Rivian

Guests attend the Rivian Reveals All-Electric R2 Midsize SUV event at Rivian South Coast Theater on March 07, 2024 in Laguna Beach, California.

The Rivian Rear Bumper Reveals

Phillip Faraone/Getty Images for Rivian

A guest attends the Rivian Reveals All-Electric R2 Midsize SUV event at Rivian South Coast Theater on March 07, 2024 in Laguna Beach, California.

Guests attend the Rivian Reveals All-Electric R2 Midsize SUV event

Phillip Faraone/Getty Images for Rivian

Guests attend the Rivian Reveals All-Electric R2 Midsize SUV event at Rivian South Coast Theater on March 07, 2024 in Laguna Beach, California.

Adventurous Forever

Phillip Faraone/Getty Images for Rivian

Guests attend the Rivian Reveals All-Electric R2 Midsize SUV event at Rivian South Coast Theater on March 07, 2024 in Laguna Beach, California.

The Rivian R3X Rear Bumper

Phillip Faraone/Getty Images for Rivian

The Rivian R3X is displayed during the Rivian Reveals All-Electric R2 Midsize SUV event at Rivian South Coast Theater on March 07, 2024 in Laguna Beach, California.

Rivian RJ Scaringe and Peter Berg

Phillip Faraone/Getty Images for Rivian

(L-R) Founder and CEO of Rivian RJ Scaringe and Peter Berg attend the Rivian Reveals All-Electric R2 Midsize SUV event at Rivian South Coast Theater on March 07, 2024 in Laguna Beach, California.

Rivian South Coast Theater

Phillip Faraone/Getty Images for Rivian

Guests attend the Rivian Reveals All-Electric R2 Midsize SUV event at Rivian South Coast Theater on March 07, 2024 in Laguna Beach, California.

Guest Get Upclose

Phillip Faraone/Getty Images for Rivian

A guest attends the Rivian Reveals All-Electric R2 Midsize SUV event at Rivian South Coast Theater on March 07, 2024 in Laguna Beach, California.

Written by Sebastian Hensiek

From Philadelphia, Sebastian is a fan of music, writing, art, and entertainment.