Ferrari is one of the world’s most luxurious car brands that has been around for decades. The classic Italian manufacturer has always been known for designing and releasing cars into the market that offer power, speed, and a great physical look. The company’s flagship home store that is located in Milan, Italy sees a lot of attraction, especially from tourists. Now, the company is helping to make things a little more fun in the store by offering F1 racing simulations for customers to check out instead of just walking around on a relatively boring floor.
The store is amazing and covers a total of 8,072 square feet throughout three floors. It is located on one of the most popular shopping streets in the city and will certainly bring in tons of guests and customers both local and foreign. The new Ferrari store is a bunch of different things, ranging from a mini museum that offers a look into the past and present of Ferrari, a shop where people can purchase all Ferrari gear, and now the F1 racing simulators to allow people a feel into what it really might be like to pilot the fast moving cars.
The company knows that they simply can’t just toss a couple of cars out onto the floor for people to gaze at. The key to bringing in a massive crowd is interaction, and this new store has plenty of it. The simulators offer four or five different tracks from around the world and are a lot of fun for kids and adults who love racing. The new simulators won’t officially be available in the new Ferrari store until April, but there is tons of other fun things to occupy yourself with when visiting for now.
Photo by Jonathan Leibson/Getty Images for Ferrari North America
