The lifestyles of the rich and luxurious will always carry a commonality. With disposable incomes and living a life of comfort, these shoppers are a key audience for many retailers and brands. Fact is, they always will be. And each year these brands are going to be doing whatever they can to get a hold of their spending dollars.
However, wouldn’t it be nice to know the primary characteristics of luxury consumers? Thankfully this infographic which is courtesy of Semcasting, outlines the top traits of luxury consumers based on detailed data of 227 million consumers.
The infographic goes into fine detail about what exactly constitutes a luxury shopper, where the highest concentration of luxury shoppers are, the difference between high luxury and low luxury, as well as what this all means for the digital marketplace.
If you’re targeting the luxury shopping demo, this infographic may come in handy. Photo H/T
Photo by Christof Koepsel/Getty Images
