For a mere $799 a year you too an register your own .Luxury domain right now. Since April 10, when the ability to register a .Luxury domain took effect, luxury brands have been snapping them up left and right. Some of the world’s most famous luxe designers already registered their luxury domain, including Chanel, Jimmy Choo, BMW, Maserati and Harry Winston. Have you registered your .Luxury domain yet?
What is a .Luxury Domain?
The purpose of registering a .Luxury domain is that it is a dedicated platform for companies with luxury brands. Solely available to luxury brands, it’s a place where consumers, retailers and luxury service providers can engage. It benefits your luxury brand in a way that allows your brand to reach more a more luxury-conscious target audience and better communicate your brand and message. A .Luxury platform provides a comprehensive brand value and ecommerce platform.
At dotluxury.com, you can register your own .Luxury domain, enabling you to interact and engage with other luxury brands and consumers. The introduction of this luxury domain might not have made national news in recent weeks, but it’s enough of a big deal that the world’s most renowned and loved designers have taken part.
Will it Work?
Whether or not luxury brands will successfully build their brands with a luxury domain remains to be seen, though it wouldn’t be overly surprising to see core names that have already been targeted placed for sale for more than the going rate before too much longer.
From luxury jewelers to designers to automobile manufacturers, the concept of owning a .Luxury domain was enough to get them to register. Fortunately for the up-and-comers, this domain is not limited to only those who’ve already made a name for themselves in world of upscale branding. For those who want to break into the high-end business, a .Luxury domain might be the answer you’re looking for.
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