Lady Gaga has never stopped advancing her career as much as possible. The singer has become a music icon that is always looking for new ways to change up the industry while finding ways to stretch herself into other markets as well. Known for her unique styles and costumes, Lady Gaga has been the face of many brands and is a good organizational face. Now the pop star has found her next venture by deciding to accept the offer to be the newest face of the Japanese beauty company, Shiseido.
Shiseido has been around since 1872 and is a staple hair care and cosmetics company in Japan. 2012 marked 140 years since the company’s beginning and they are the largest cosmetic firm throughout all of Japan. Shiseido is a massive company and now they are getting ready to roll out their new 2015 New Year’s advertising campaign, which will be spread through Japan. Lady Gaga will be the face of the new campaign but will also be her own photographer, which is unique. As of right now, Lady Gaga has taken 50 different shots of herself that all look different. The New Year’s period is a big shopping time in Japan so the Shiseido ads will be launched into all different Japanese newspapers.
Forty six of the fifty pictures will be printed tomorrow on January 1st, immediately getting out to the people, while the rest of the advertisements will hit the papers next Monday on January 5th. The pictures from Lady Gaga are extreme, but true to the singer’s personality. They will definitely catch a ton of notice in the papers and will certain attract plenty of attention to the Shiseido cosmetics coming out. Shiseido is keeping their Lady Gaga ads restricted to Japan, so sadly they won’t be appearing anywhere in the United States.
Photo by Jamie McCarthy/Getty Images
