Justin Bieber is the New Face of the 2015 Spring Calvin Klein Campaign

 Justin Bieber

Calvin Klein is preparing for the new year with a bunch of upcoming fashion lines planned to roll out for the Spring season. The company has to cover a wide variety of products for the new season which means that they need a face to put with the products. In the past, Calvin Klein has used notable men such as Mark Wahlberg to display their underwear and products, so it’s no surprise that the new face of the company is teen music sensation; Justin Bieber.

The 20 year old musician will be representing Calvin Klein for their new Spring 2015 collection that pairs him with Lara Stone as the female companion for the photos. The photo shoot for the company has Bieber in the latest Calvin Klein underwear posing shirtless and showing off his physique and tattoos. Bieber is a popular choice for the company because he will draw a lot of both positive and negative reception, but the point is that everyone recognizes him. The singer is very excited to join the brand as their ambassador and said, “Calvin Klein is such an iconic brand and I am excited an honored to become a part of the Calvin Klein brand legacy with this campaign. I have been a longtime fan of the brand and have worn their jeans and underwear for a while, so this is kind of a dream come true.”

The new Calvin Klein campaign was announced through social media but when it fully releases it will be spread throughout 20 different countries worldwide. Bieber is a globally recognized celebrity presence so the brand will get noticed anywhere in the world. The company is timing the new campaign to sync up so that the billboards and advertising will all start showing up when March 2015 magazine issues are released.

Photo by KevinWinter/Getty Images

Written by Blaise Hopkins

Feel free to contact Blaise on Twitter @Blaisehopkins or check out his blog Man and His Movies.