High End Eyewear Brand Dita Opens Flagship Store in NYC

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The luxury eyewear brand Dita has recently just added a new flagship store in New York City, a first for the East Coast of the United States in general. While their products are sold at many retail stores across the world, this Los Angeles based company only has a few flagship locations, this new store being Dita’s fourth.

The brand has been around for about twenty-some years and have aimed to produce high-quality eyewear from the beginning. While a relatively small brand compared to the bigs names out there, Dita still offers a great selection of fashionable eyewear. They hope to attract new customers with this new store and establish a “base”, if you will, in one of the major fashion cities of the world.

This new store has opened up at 273 Lafayette street in the popular and super-chic neighborhood of SoHo within Manhattan. The location is absolutely perfect as one will find many high-end fashion boutiques within that area specifically. The store offers 900-square-feet of retail space that is decked out with the latest eyewear from the brand. Tag Front Architecture Studio took on the role of designing the location and it certain has come out to be very nice. The interior is very contemporary, there are  raised wood ceilings, industrial shelves with the coolest light fixtures, and high-end furniture.

Dita’s work combines West Coast staples with East Coast influences, the result being a product popular among many different types of people, regardless of style preferences. In addition to this store in New York City, Dita also has flagship locations in Los Angeles (West Hollywood), Newport Beach, and a store in Tokyo. Dita has made solid moves opening up stores in major fashion cities, and the brand looks to open other flagship stores around the world in due time.

Photos from Dita

Written by Sebastian Hensiek

From Philadelphia, Sebastian is a fan of music, writing, art, and entertainment.