Why the “Affordable” Lamborghini Urraco Was Such a Flop

The words “affordable” and “Lamborghini” are not often two words that go together. Lamborghini has always been known for making expensive sports cars and supercars, neither of which are really “affordable”. After seeing success with their models in the 1960’s, the Italian company wanted to produce a Lamborghini that was more affordable, and one that they would make a lot of: enter the Lamborghini Urraco.

The Lamborghini Urraco is a 2+2 sports car with a coupe body. Lamborghini wanted to take a break from making supercars, so they wanted to make a more affordable sports car that still had the Lamborghini name on it. The Urraco was first revealed in 1970 however it was not available for sale until three years later in 1973. This was due to internal problems that Lamborghini was dealing with including management changes, labor strikes, and mechanical failures within their production lines. The Urraco was initially introduced with a 220 horse power 2.5 litre V8 that had 162 pounds-feet of torque. The engine was honestly pretty underwhelming. This engine allowed the car to accelerate from 0-62 miles per hour in 7.2 seconds, provided the car was not facing any type of service or engine related issue. Lamborghini predicted sales would be very strong and they would sell around 1,000 in just the first year alone. When the car was discontinued in 1979, six years after it went on sale, Lamborghini only managed to build around 775 Urraco’s, a lot of which went unsold. The car was somewhat of a disaster; they just were not selling.

So why weren’t the cars flying of the dealerships like Lamborghini expected? Well the car costed around $100,000 dollars with regards to inflation (around $23,000 back then) so it was not exactly “affordable”. They also had a botched launch after reveling the product as it took three years to finally come out. Additionally it took another 2 years after that until it was released to the United States, one of the larger target markets for this car. After the delay, consumers still had plenty of options for cars that performed better and cost a lot less. The Porsche 911 at the time was about half the cost, while still much faster and was better around the track. According to reports driving the Urraco was like piloting a sand buggy, and not at all like a sports car, in addition to being very uncomfortable to sit in. The car also faced a lot of service issues. So combine the underperforming engine, the still expensive price tag, the terrible launch, and the various other problems and it is no surprise why these didn’t catch on. It seems like Lamborghini just needs to stick with what they do best, and make expensive supercars, not “affordable” sports cars.

Photo from lamborghini.com 

Add Comment

Actors Basketball Players Bloggers Boxers Celebrities Criminals Football Coaches Football Players Golfers Hockey Coaches MMA NASCAR Olympians Politicians Skateboarders Soccer Coaches Soccer Players Tennis Wrestlers
How did Andrey Melnichenko Make His Billions?
The Richest People in Europe - Liliane Bettencourt
20 of the Richest People in Europe
10 of the Most Fiscally Corrupt Politicians in History
Mercedes-Benz C-Class
The 10 Best Affordable Luxury Cars That Are Actually Worth Owning
Rolls Royce Dawn is Named Best Luxury Car
Shelby American’s 50th Anniversary Super Snake
Jaguar Will Unveil the re-worked F-Type 400 Sport in 2017
Five Luxurious Cayman Islands Packages You’ve Got to Try
10 of the Most Luxurious Things To Do in Boston
10 of the Most Luxurious Things To Do in Boston
Top Five Hotels to Send Christmas Abroad
A $191,000 Flight is One Way to Ring in 2017
A Guide for the First-Time Rolex Buyer
Why We Love the The 2016 Rolex Air-King
Why We Love the Jaeger-LeCoultre Master Ultra Thing Squelette
The Top Five Michael Kors Women’s Watches
The Top Five Women’s Sneakers Brands in 2016
Five Upcoming Sneaker Collections to Check out in August
Five of the Most Expensive Sneakers at Sneakerness Berlin
Five Sneaker Brands to Look for at New York Market Week
Cheese
The Most Expensive Cheeses in the World
$1,000 Ice Cream Sundae Serendipity 3
Here’s Where You Can Enjoy a $1,000 Ice Cream Sundae In Vegas
Mauro Camusso Creates his Wine in a Disused Mineral Mine
The Top Five Red Wines of 2016
Laucala Hilltop Estate
The Five Most Expensive Hotel Suites in the World
The Place to Stay During the Sundance Film Festival
Alpe d’Huez Voted Europe’s Best Ski Resort
The Four Seasons Gorgeous New Hawaiian Resort