Most Valuable Football Cards

football cards
Tinseltown /

The world of sports card collecting has always been a popular pastime for many, but football cards hold a special allure for fans of the gridiron. With the right combination of scarcity, historical significance, and player performance, some football cards have managed to fetch jaw-dropping prices at auction, sparking intense interest among collectors and hobbyists alike. The cards that make up the most valuable list come from a wide range of years and feature some of the sport’s most iconic figures.

While the value of a football card can fluctuate depending on various factors, certain cards have withstood the test of time, cementing their status as the most sought-after pieces in the hobby. Among these coveted cards include rookie cards of legends like Bart Starr, Johnny Unitas, and Jim Brown, as well as more recent stars like Tom Brady. Auction bidding competition has driven some of these cards to reach upper five and even six-figure price levels.

Understanding the history and significance of these valuable football cards not only sheds light on the long-standing tradition of card collecting, but also demonstrates the powerful emotional connection fans have with their favorite players. As the hobby continues to evolve, collectors will undoubtedly remain captivated by the thrill of the chase, always on the lookout for the next elusive card to add to their treasured collection.

Top 10 Most Valuable Football Cards

Football cards have been a popular collectible for decades, with some cards commanding extraordinary prices in the market. In this section, we’ll explore the top 10 most valuable football cards, divided into two categories: vintage cards and modern cards.

Vintage Cards

  1. 1933 Goudey Sport Kings Jim Thorpe: Valued at around $85,000, the Jim Thorpe card from the 1933 Goudey Sport Kings set is a highly sought-after piece for collectors.
  2. 1926 Shotwell Red Grange: This vintage card features legendary American football player Red Grange. The card’s value is subject to condition and rarity, but it is considered one of the most valuable vintage football cards.

The other top vintage football cards include:

  • 1935 National Chicle Bronko Nagurski
  • 1957 Topps Johnny Unitas
  • 1958 Topps Jim Brown
  • 1965 Topps Joe Namath

Modern Cards

  1. 2000 Playoff Contenders Tom Brady Championship Ticket Autograph /100 – BGS 9, 10 Auto: This Tom Brady rookie card, with its autographed championship ticket and low population, sold for a record-breaking $3,107,132 in 2021, making it the most valuable modern football card in the world.
  2. 2000 SP Authentic Tom Brady Rookie #118 /1250 PSA 10: Another iconic Tom Brady rookie card, the 2000 SP Authentic, recently sold for $49,999 on eBay, reinforcing its status as one of the most valuable modern football cards.

Some other notable modern football cards include:

  • 2000 Bowman Chrome Refractor Tom Brady RC Rookie PSA 8
  • 1998 Peyton Manning Playoff Contenders Rookie Ticket Auto
  • 1995 Select Certified Terrell Davis RC

Factors Influencing Value

Player Popularity

Player popularity plays a significant role in determining a football card’s value. Cards featuring successful, well-known players typically command higher prices. For example, Tom Brady’s 2000 Playoff Contenders Championship Ticket Autograph card sold for a record $3.1 million due to his status as one of the most decorated quarterbacks in NFL history.

Card Condition

The condition of a football card directly impacts its overall value, with cards in better condition generally fetching higher prices. Many collectors rely on professional grading services, such as PSA (Professional Sports Authenticator) and BGS (Beckett Grading Services) to authenticate and grade card conditions. The highest grades can increase a card’s value exponentially, like in the case of the 1958 Topps Jim Brown Rookie Card, which sold for $358,000 with a PSA grade of Mint 9.


Rarity is another key factor affecting a card’s value. Limited edition, short print, or low population cards often command premium prices due to their scarcity. This is evident in the case of the Mickey Mantle card, considered one of the most valuable baseball cards in the market.

Autographs and Relics

Autographed cards or those containing game-used memorabilia, known as relics, can elevate a card’s desirability and worth. Autograph authenticity and grading play a significant role in determining value, as higher autograph grades can boost the overall card value. Additionally, a lower-numbered autograph or relic card, indicating its rarity within a set, can further increase its demand among collectors.

Auction Houses and Marketplaces

When it comes to buying and selling valuable football cards, there are several reputable auction houses and marketplaces that can help collectors and enthusiasts get their hands on these prized items. The following are some of the top venues for buying and selling football cards.


eBay is a popular global e-commerce platform where thousands of sports cards are bought and sold each day. It is an accessible marketplace that connects buyers and sellers, with a vast range of football cards, from vintage trading cards to modern rookie cards. Users can search for football cards using the platform’s search filter options, such as card condition, manufacturer, or player.

  • Pros: Easy to use, secure payment options, and a large selection of football cards
  • Cons: Higher fees compared to some other platforms and counterfeit cards may be present (always research the seller’s feedback before purchasing)

Heritage Auctions

Heritage Auctions is one of the leading auction houses for collectible items, including sports cards. They have hosted several high-profile football card sales in recent years, securing record-breaking prices for rare and iconic cards such as the 1933 Goudey Sport King Jim Thorpe card, which sold for $119,500 in August 2016.

Heritage Auctions not only provides a transparent bidding process for buyers and sellers but also employs experts to help evaluate and authenticate the cards being offered for sale.

  • Pros: Trusted and established auction house, expert evaluations, and high-quality football cards
  • Cons: Limited timeframes for auctions, and higher fees compared to eBay

Goldin Auctions

Goldin Auctions is another top-tier auction house specializing in sports memorabilia, including football cards. Known for handling private sales of exceptionally rare and valuable cards, Goldin Auctions hosted the sale of a 1909-1911 T206 White Border Honus Wagner Sweet Caporal card for an impressive $7.25 million in August 2022.

Goldin Auctions prides itself on its thorough authentication process and offers both online and live auctions to ensure a competitive and transparent buying experience for collectors.

  • Pros: Specializes in sports memorabilia, rigorous authentication process, and high-profile sales
  • Cons: Limited auction events throughout the year, and high fees

Choosing the right venue to buy or sell football cards comes down to the level of trust you have in the platform, the commission fees associated with the sale, and the specific football cards being sold or sought-after. Do your research, ask questions, and enjoy participating in the exciting world of football card collecting.

Grading Companies

When evaluating the value of football cards, grading is an essential aspect to consider. This section will discuss three major grading companies that collectors often turn to when assessing their cards’ condition and value: PSA, Beckett Grading Services, and SGC.


PSA (Professional Sports Authority) is a popular choice amongst collectors for grading their football cards due to its simple red-bordered white label and PSA hologram on newer slabs. The company grades cards on a 1-10 scale, with 10 being “gem mint” or nearly perfect condition. PSA is known for its strict grading standards, ensuring that collectors can trust the accuracy of the assigned grade. Some factors to consider when choosing PSA for grading include:

  • Turnaround Time: Varies, but typically ranges from weeks to months, depending on the service level chosen.
  • Pricing: Fees vary depending on the type and value of the card and the desired turnaround time.

Beckett Grading Services

Beckett Grading Services (BGS) is another reputable grading company, often referred to for its in-depth grading process and unique subgrades. BGS grades cards on a 1-10 scale, with 9.5 and 10 grades considered highly desirable by collectors. BGS also provides an authentication service for autographed cards. Some important points about Beckett Grading Services are:

  • Turnaround Time: 10-20 business days for standard service, though longer wait times may be experienced due to increased demand.
  • Pricing: Standard grading starts at $40 per card, with a $30 option available without subgrades.
  • Subgrades: BGS provides four subgrades (centering, corners, edges, and surface) that offer a more detailed look at a card’s condition.


SGC (Sportscard Guaranty Corporation) is another respected grading company, known for its excellent customer service and clear grading labels. SGC grades cards on a 1-10 scale, with half-point increments for more accurate assessment. SGC specializes in vintage cards but is also used for modern cards. Some key aspects of SGC include:

  • Turnaround Time: Generally quicker than PSA and BGS, offering faster access to graded cards.
  • Pricing: Rates start at $25 per card, with bulk submission discounts available.
  • Auto Grade: SGC only assigns a separate grade for autographs if it’s a perfect 10 or if specifically requested by the submitter.

Each grading company offers distinct advantages and disadvantages, but all three are recognized authorities in the industry. Selecting the right grading company depends on your specific needs, preferences, and the cards you wish to have graded.

Investing in Football Cards

Investing in football cards can be a lucrative endeavor for collectors, with some valuable cards fetching high prices. According to HobbyLark, the 500 most valuable trading cards have yielded a 10-year return on investment (ROI) of 165%, compared to 71% for the S&P 500. To make wise investments in this market, it’s crucial to understand the potential risks and strategies for success.

Potential Risks

  • Market Volatility: Like any investment, the value of football cards can fluctuate over time. Economic factors, player performance, and changing tastes can all affect the worth of a card.
  • Scarcity Misjudgment: The rarity of a card plays a significant role in its value. Misjudging a card’s scarcity can lead to overpaying or undervaluing it.
  • Counterfeits and Damaged Cards: Inspecting cards for authenticity and condition is crucial since counterfeit or damaged cards are worth significantly less than genuine, well-preserved ones.
  • Liquidity Issues: Football cards may not be as liquid as other investments, as finding a buyer can sometimes be challenging, especially for high-priced or specialized cards.

Strategies for Success

  • Research: Stay informed about the most valuable and sought-after cards in the market. Websites like MoneyMade or Gold Card Auctions can provide valuable information on the best brands and card packs to purchase, like Panini, the most popular brand in the sports card industry.
  • Focus on Rookie Cards: Rookie cards of star players, like Aaron Rodgers’ 2005 Topps Black, have a higher potential for significant ROI, as their value may increase as their careers progress.
  • Diversify Your Portfolio: While concentrating on one player or team might seem appealing, it’s important to diversify your collection to mitigate risk. Aim to collect cards from various eras, teams, and players.
  • Purchase Graded Cards: Graded cards have been professionally evaluated for authenticity and condition. Investing in these cards can offer an extra layer of security and assurance of quality.
  • Look for Unique Attributes: Cards with unique features, such as autographs, numbered editions, or special inserts, can increase their value and desirability among collectors. Keep an eye out for these special cards when building your portfolio.

Written by Camille Moore

Camille has a master's degree from Saint Joseph University's Writing Studies program, and she currently works as the Writing Center Assistant Director at a small university in western Pennsylvania. Camille's writing has been published on several websites, and she enjoys writing articles and short stories in her spare time. You can follow Camille on Twitter @CamealAshley.