You know when a celebrity drops a brand, and it feels like just another money grab? Yeah, we’ve all been there. But there are some actually doing something right, and it shows. From skincare routines we want to steal to drinks we can’t stop buying, these celebs have turned their names into brands that seriously kill it.
Chamberlain Coffee by Emma Chamberlain
YouTuber Emma Chamberlain turned her love for coffee into a thriving brand. Chamberlain Coffee offers a range of blends, steeped bags, and accessories, focusing on high-quality, organic, and sustainably sourced products. With its fun, quirky packaging and influencer-driven appeal, it’s become a favorite among younger coffee enthusiasts.
Teremana Tequila by Dwayne “The Rock” Johnson
Dwayne Johnson’s Teremana is a good example of a celebrity brand that’s built on more than just a name. It’s been praised for its smooth taste and affordability compared to other high-end brands. Whether you’re a drink person or not, this one’s been getting attention for being an actual contender in a crowded market.
Savage X Fenty, created by Rihanna
Rihanna took note of her target market and hit the right spot with her lingerie brand. The brand is known for its focus on inclusivity and offers a rich range of sizes & designs that cater to different body types. Plus, Rihanna’s being the face of the brand brings a personal touch to it.
818 by Kendall Jenner
Kendall Jenner’s 818 Tequila was a bit of a hot topic when it launched—mainly because tequila brands don’t always need a supermodel to sell them. But 818 has managed to prove it otherwise. The drink has a premium agave taste and a focus on sustainability, which helped it become one of the fastest-growing brands in the US.
Fenty Beauty by Rihanna
Rihanna took her brand to the next level with Fenty Beauty, going beyond lingerie. She launched a foundation line with 40 shades, shaking up the makeup world by making sure everyone, no matter their skin tone, has cosmetic options. The brand has continually received consumer praise.
Good American by Khloé Kardashian
Good American, founded by Khloé Kardashian and Emma Grede in 2016, is an inclusive fashion brand known for its trend-driven denim designs. The brand is inclusive in its ethos and offers sizes ranging from 00 to 24. Good American is well-regarded for delivering on its promise of providing comfortable jeans that fit and flatter all body types.
r.e.m beauty by Ariana Grande
r.e.m. beauty, short for “Rapid Eye Movement,” is inspired by the dreamlike state of sleep. Ariana wanted the brand to feel surreal, like a dream you’re in control of. The line is about playing with your look and having fun with makeup, all while keeping it simple and approachable.
19 Crimes Wine & Gin & Juice (Snoop Dogg)
Snoop Dogg’s 19 Crimes Wine is definitely not your average celebrity alcohol line. He teamed up with the brand to whip up a collection of wines that have bold flavors and a rebellious vibe, which matches his personality. The “Gin & Juice” partnership brings his classic drink to life in a bottle, adding his unique twist to this iconic cocktail.
Rare Beauty by Selena Gomez
Selena Gomez, one of Hollywood’s biggest stars, began Rare Beauty with a simple goal: to create makeup that celebrates real and diverse beauty. With a strong focus on inclusivity, Rare Beauty aims to make sure everyone feels seen and represented in the beauty world—and quite succeeded in it.
Kylie Cosmetics by Kylie Jenner
Kylie Jenner started Kylie Cosmetics in 2015, starting with her now-iconic lip kits. The brand set itself apart because of its bold marketing and social media presence, pushing Kylie to billionaire status. Over the years, it expanded into a full makeup line known for trendy products and influencer-driven drops, often sold out within hours.
Skims by Kim Kardashian and Jens Grede
Co-founded by Kim Kardashian and Jens Grede, Skims initially launched shapewear and later expanded into loungewear, underwear, and activewear. Through Skims, Kim promotes inclusivity, offering a wide range of sizes and shades. People love Skims for its sleek designs and comfort, and it has grown into a significant force in the fashion world.
Beats by Dr. Dre
Dr. Dre and Jimmy Iovine redefined headphones in 2006 with Beats by Dre, merging bold designs, deep bass, and streetwear culture. The brand became a must-have in music and fashion, symbolizing style and quality. Though now owned by Apple, Beats still reflects Dre’s vision and continues to dominate the premium audio market.
JLo Beauty by Jennifer Lopez
JLo Beauty, launched by Jennifer Lopez, is all about glowing, youthful skin. Inspired by her own beauty routine, the brand focuses on products that promote hydration, radiance, and long-lasting results. Known for the “JLo glow,” the line has become popular for its luxurious feel and simple, effective ingredients.
The Honest Company by Jessica Alba
Jessica Alba, the classic Hollywood actress, founded Honest Company in 2011, aiming to create safe, eco-friendly products for families. The brand started with baby goods but quickly expanded into skincare, household products, and more. Honest is all about transparency and using natural ingredients, with a focus on sustainability and health-conscious options.
Brother’s Bond Bourbon by Ian Somerhalder & Paul Wesley
Ian Somerhalder and Paul Wesley, best friends from The Vampire Diaries days, poured their passion into Brother’s Bond Bourbon in 2020. This isn’t just whiskey—it’s a reflection of their friendship, crafted with care and designed to bring people together over good conversations and great drinks.
Haus by Helena Price Hambrecht and Woody Hambrecht
Haus, co-founded by Helena Price Hambrecht and Woody Hambrecht, reinvents the way we think about spirits. This aperitif brand offers low-alcohol, flavor-forward drinks crafted with natural ingredients. With its sleek, minimalist design and approachable taste, Haus caters to those seeking a refined yet casual drinking experience.
Florence by Mills by Millie Bobby Brown
Founded by a young Millie Bobby Brown in 2019, Florence by Mills is a beauty brand aimed at Gen Z. It focuses on clean, cruelty-free skincare and makeup with fun, colorful packaging. The brand is all about self-care and embracing natural beauty while offering products that are both affordable and effective.
The Outset by Scarlett Johansson
Scarlett Johansson launched The Outset in 2021, focusing on radically gentle skincare. The brand emphasizes simple, effective ingredients for healthy skin, offering products designed for all skin types. Scarlett’s brand reflects her personal approach to skincare, with its eco-conscious packaging and commitment to sustainability.
Fabletics by Kate Hudson
Ever struggled to find stylish and affordable workout wear? Kate Hudson felt the same, so she co-founded Fabletics in 2013. The brand emphasizes inclusivity, offering a wide range of sizes that fit all body types. Its subscription model ensures customers always have trendy, comfortable pieces, making Fabletics a favorite for active and casual lifestyles alike.
Anomaly Hair Care by Priyanka Chopra Jonas
Priyanka Chopra’s Anomaly Hair Care is about breaking the mold in an oversaturated market. Starting in 2020, the line’s a mix of quality and sustainability-focused ingredients and affordable luxury. What sets it apart is its aim to simplify hair care—no gimmicks, just clean formulas and packaging that’s easy on the environment.
