In an attempt to combat the popular releases of the Apple iPhone 6 and iPhone 6 Plus and the Samsung Galaxy Note 4, BlackBerry has introduced an all-new luxury smartphone, the Porsche Design P’9983. Even though the BlackBerry brand has fallen out of favor with mainstream mobile phone customers and the smartphone might not have the catchiest name on the electronics market, the Porsche Design P’9983 is designed and marketed for those with thicker wallets and heftier paychecks–“Power Professionals,” as BlackBerry calls them. With a price tag of $2,000, the Porsche Design P’9983 costs more than six Galaxy Note 4s and has a price equivalent to that of 10 16GB iPhone 6s. The Porsche Design P’9983 from Blackberry “combines a unique stylish design from an iconic, timeless brand with the fluid and effortless productivity experience of BlackBerry 10 technology.” The luxury smartphone is the third device to emerge from the collaboration between BlackBerry and Porsche Design, yet a number of critics have stated the smartphone is nothing more than a stylishly dressed-up version of the old BlackBerry Q10.
The Porsche Design P’9983’s technical specifications remain relatively unchanged, featuring a dual-core 1.5GHz Qualcomm MSM8960 processor, 2GB of RAM, a 3.1-inch 720×720 display, and a 2,100 mAh battery. The newest BlackBerry smartphone does however offer additional storage (64GB), while the smartphone’s microSD slot can now accept 128GB cards. What sets the Porsche Design P’9983 apart from its smartphone counterparts–and earns it its four-figure price tag–is its premium materials, including an eight-megapixel scratch-resistant sapphire camera lens, a stainless steel case, a forged-steel logo plate and case side, and a full QWERTY keyboard with specially-crafted “glass-like” keys made from composite plastic and featuring a 3D lettering effect. The newest BlackBerry luxury offering also runs BlackBerry 10.3 and includes a new “blue circle” shortcut that highlights the most commonly used feature in any menu and a number of small software tweaks, including a PD-styled clock face, loading screen, and system font as well as an exclusive BBM code. Owners can accessorize their phone with yellow, blue-green, dark brown, pomegranate, gray, red, blue, or orange Italian leather case backs.
Priced at $2,000, the BlackBerry Porsche Design P’9983 is packaged in a sturdy box that includes a stereo headset, charging plugs for various nations, a USB cable, and a polishing cloth. Visit blackberry.com for more information on the P’9983 and check out a video about the all-new luxury smartphone below, courtesy of BlackBerry’s YouTube channel.
Video by BlackBerry/YouTube.com
Photo by engadget.com