Cadillac is one of the most famous brands in all of the world, an American treasure that has long-since provided the country with the utmost in automotive luxury. The vehicles in this line are upscale, high-class and unlike any other. That’s why so many people consider a Caddy the ultimate in the height of luxury. What many are unaware of, however, is that the brand is not just looking to create cars. Cadillac has expanded its view into the world of fashion and innovation, and the Cadillac House is just one way in which the brand is opening new doors and exploring new heights. Housed in New York City, the capital of all things upscale and fashionable, the new Cadillac House is everything you might imagine and then some.
The concept behind this new house is to use it for fashion shows, for parties, to host events and to inspire creativity and innovation. From film premieres to grand openings, the sky is the limit. It’s a showroom, but it’s so much more than just a showroom. The Cadillac House is filled with nods to all things Caddy, including historic models of the most famous vehicles ever invented. Designed with a simple concept that’s both sleek and minimal, you’ll find the house is modern all the way through. The bar is created of marble and wood, the coffee is served all day long, and the white walls, glass enclosures and the sleek black accents tie it all together.
“There are alternative seating groups so that the people can socialize or be on their own. The goal is to have people come here that live in the neighborhood; to stay and hang out with free Wi-Fi, have a coffee, have a meeting and socialize,” says John Bricker. He is the creative director at Gensler, who has worked with Cadillac more than just a few times on different and highly innovative concepts. This is a house that is designed for the public. It’s not private. It’s for everyone. You can come in to sit down and read a book while enjoying coffee, meet with friends and even conduct business here. It is a literal free-for-all, and it’s one of the most amazing things to come from the brand in quite some time.
In essence, the Cadillac House is now a center for gatherings. The company wants you to get together, be inspired and exchanged ideas, concepts and innovative thinking. They want you to come here, create the next big thing and one day look back in an interview with the thought that this was all possible because of the Cadillac House and its technology, it’s atmosphere and the inspiration drawn from the history and the story that every wall, every piece of décor and every inch of this house entails. It’s one-of-a-kind, and it’s amazing in more ways than just one. Open to the public before much longer, this is a place where dreams are not only made; but they are built to come true.
