Who says Halloween is all pumpkins and plastic masks? In 2025, the world’s most prestigious designers are proving spooky can be sophisticated. Their limited editions fuse luxury worksmanship with playful darkness. It’s a celebration of style meeting seasonal thrill in the most unexpected ways. Keep scrolling to see how these brands made Halloween the chicest night of the year.
Coach
Coach crept into spooky season through its Outlet channel this year, revealing a lineup of hauntingly chic accessories. From the Trick or Treat Bucket Bag with its watchful owl to black cat and pumpkin designs, every piece feels playfully enchanted.
Betsey Johnson
Nobody does “spooky but make it fabulous” like Betsey Johnson. Her 2025 Halloween line is full of her signature flair: bold colors, glittery details, and attitude to spare. Classic motifs like skulls and pumpkins get the Betsey treatment across clothing, shoes, handbags, and accessories that practically scream fun.
Anthropologie
If Halloween had a boho muse, it’d be Anthropologie. The brand’s 2025 collection (launched as early as July) has already become a seasonal sensation. Think cozy candles and festive table decor that disappear from shelves faster than a ghost at sunrise.
MacKenzie-Childs
Some brands go spooky; MacKenzie-Childs goes storybook. Its Halloween collection unfolds like a fairytale filled with glowing haunted houses, pumpkins, and crowned skulls. Each design feels like part of a bigger, enchanting world where luxury meets a little bit of hocus pocus.
Terrain
In Terrain’s hands, Halloween takes a softer form. This year’s collection brings together nature’s textures and subtle nods to the season, such as handmade felt ornaments and earthy tableware. It’s an approach that turns the usual fright-night decor into something grounded and quietly beautiful.
Killstar
You won’t find flimsy costumes here. Killstar’s 2025 collection is all about making Halloween fashion that lasts, literally. The Halloween Forever Sweater steals the show with detailed jacquard patterns, while gothic dresses and homeware pieces carry that same luxe edge built to stay stylish year-round.
Pottery Barn
Pottery Barn didn’t wait for October to stir the cauldron. They released the Halloween collection in June because spooky decor waits for no one. The launch brought back fan favorites and new delights, from ghost figurines and pumpkin pillows to Halloween-themed serveware that sets the mood four months early.
West Elm
Halloween but make it modern—that’s West Elm’s vibe this year. The lineup turns bats, skeletons, and haunted houses into pieces that feel refined. With terracotta figures and whimsical candy bowls, the brand proves that Halloween can be beautifully stylish.
Crate & Barrel
If you love Halloween but crave a little sophistication, Crate & Barrel’s got your vibe. Their 2025 Nightfall collection brings a gothic twist to the holiday with moody decor and standout pieces like pumpkin ornaments and glowing black trees. It’s spooky done right.
Anti Social Social Club (ASSC)
At first glance, ASSC’s latest streetwear drop looks deceptively classic, but wait until nightfall hits. The “No More Sleep” Halloween capsule transforms everyday hoodies and tees into spine-chilling statements, with blood-splashed logos, insomnia-themed graphics, and ghostly glow-in-the-darks.
