Jennifer Lawrence is arguably the hottest actress in the entire entertainment business right now. She has been in a large number of great films that were nominated for Oscars as well as headlining one of the biggest franchises in The Hunger Games series, which still has one more movie to be released. For how charismatic and outspoken Lawrence is, it’s no surprise to find out she’s been chosen as the face for Dior’s new and upcoming handbag campaign that is launching this year.
Dior is one of the largest and most popular luxury fashion brands around, so they need a good face for any campaign they run. With products constantly rolling out each season, the company needs someone recognizable and popular who can draw people towards the products worldwide. Jennifer Lawrence accomplishes all of those things and more. By being such a popular public figure everyone will want to know what brands she is wearing and using, ensuring that Dior’s new handbags will be spotted and desirable by many.
The new Dior campaign was photographed by Paolo Roversi, and the advertisements are already rolling out in magazines everywhere. Lawrence looks amazing in the photos and the entire campaign is aiming to give off a sophisticated vibe of elegance and luxury. The handbags are very nice and made in a variety of colors to catch eyes and reach a broad appeal. The video portion of the ad campaign captures Lawrence’s down to Earth personality by having her reveal what she keeps in her handbag. She’s such an easy person to relate to that it all comes off natural and believable, which is a real success for Dior.
The new bags are a nice range of sizes and should be big hits in stores because of their range and smart advertising plan. Dior has found a lot of success with their handbag sales in the past and this new line should be no different.
Photo by Frazer Harrison/Getty Images
