Bar Refaeli, the Israeli actress and model, has recently been named the first female full-time celebrity ambassador for Hublot, a Swiss luxury watchmaking company founded in 1980 by Italian Carlo Crocco currently operating as a wholly owned subsidiary of France’s LVMH. Refaeli, who previously served as the face of Piaget watches in 2012 and the Piaget Rose jewelry collection last year, joins the ranks of other Hublot brand ambassador superstars, including Swiss cross-country skier Dario Cologna, Romanian tennis legend Ilie Nastase, National Basketball Association all-stars Kobe Bryant and Dwayne Wade, six-time gold medalist Usain Bolt, soccer legend and global icon Pelé, and Chelsea F.C. manager José Mourinho. “We will have a new deal with Bar Refaeli,” says Jean-Claude Biver, chairman of LVMH Watches. “She already bought a few Hublots and we met her in Brazil, so finally we made an agreement that on the first of January she will be another celeb ambassador for us. She’s the first female and represents an additional direction for us… [the younger generation] have quite some buying power and they are the customer of tomorrow, so it’s very important to start talking to them today.” Expect to see Refaeli appearing in Hublot ads and at launches from early 2015 onwards.
Bar Refaeli is an Israeli actress and fashion model who began her modeling career at the age of eight months, appearing in commercials. She is currently the face of eyewear label Carolina Lemke and has appeared in advertisements and led campaigns for numerous brands, including Garnier, Escada, Chanel, Desigual, Subaru, Gap, Samsung, Hurley, and Sears. She has also appeared on the covers of magazines such as Elle, Marie Claire, Cosmopolitan, GQ, Esquire, Glamour, Maxim, Grazia, and Harper’s Bazaar. Refaeli was the cover model of the 2009 Sports Illustrated Swimsuit Issue, was voted number one on Maxim magazine’s Hot 100 list in 2012, and won a 2013 Vienna Fashion Award as a “Style Icon.” The model has also appeared in the Israeli television series Pick Up in 2005 and co-hosted the Bravo TV special program Tommy Hilfiger Presents Ironic Iconic America in 2008. In 2013, Refaeli appeared in a Go Daddy’s Super Bowl XLVII commercial and began hosting The X Factor Israel, the most popular music show in the country.
For more information on Hublot, visit hublot.com. Click here to view Hublot’s YouTube channel and check out a video featuring track star and fastest man on the planet Usain Bolt–another Hublot ambassador–unveiling the new Hublot Boutique Exclusive below.
Photo by Thomas Lohnes/Getty Images for Laurel
