The minute you hear Richard Branson’s company Virgin is starting a new business venture your immediately intrigued. Seriously. You know it’s going to be a big deal and you know it’s going to be extravagant. Cue Virgin Hotels. The inaugural Virgin Hotel is going to be opening in downtown Chicago’s business district, The Loop. The hotel will feature 210 rooms, 38 suites and 2 “Rock Star” rooms. Of course, in-line with Virgin’s overall brand strategy, Virgin Hotel, will attract an affluent crowd by pitching a “sophisticated hotel experience”.
Some other features for the hotel will include a rooftop lounge, the Boheme, two restaurants, a coffee and wine bar, a gym that includes yoga and relaxation, a business area, theater and dance floor. The hotel will be opening where the 27-storey Old Dearborn Bank building is and will open in September.
The new Virgin Hotel also has its sights set on New York, Los Angeles, London, Paris, Madrid and Sao Paulo. We’re looking forward to seeing the finished product. We fully expect it to have the “Branson touch” to it.
Here’s an amazing infographic that gives you the stats:
Photo by Paul Kane/Getty Images
Infographic via Pursuitist
