High-end luxury automobiles are the ultimate cars to drive as the arguably offer the most amount of features to an owner: they’re powerful, luxurious, filled with amenities, and just all-around great machines. The companies lead the charge of these hyper luxury vehicles would be Rolls-Royce, Mercedes-Maybach, Bentley, and Aston Martin to name just a few. These vehicles have always been reserved for the ultra-wealthy, and while they still are, high-end luxury car manufacturers are seeing sales increases like never before.
Cars are always an expensive investments for the average consumer, and while you think low-end and mid-range vehicles would be seeing the largest amounts of growth, quite the opposite is true. High-end vehicles from companies like Porsche, Ferrari, Bentley, and Maserati, among others, are now some of the fastest selling vehicles on the market. Ever since the recession, sales of vehicles that costs over six-figures have gone up and are continuing to grow at an exponential rate according to data collected from IHS Automotive. Sales of the leading ultra-premium brands like Aston Martin and Lamborghini, have gone up an incredible 154% over the last five years.
Other high-end companies that offer luxury vehicles are also doing really well. Registration of Rolls-Royce’s have gone up five-times over the recent years and Bentley has seen an increase of vehicles on the streets of 122% since 2009. These increase in sales and units shipped is due to the larger amount of people that can now afford these types of vehicles. The car companies are also taking notice. All of these brands are increasing production of their cars in some ways, and they are also introducing newer models. Maserati, Bentley, Rolls-Royce, BMW, and Mercedes have all recently expressed interest to release new vehicles, primarily high-end luxury SUV’s. The largest markets for these high-end luxury vehicles are China, North America, and the Middle East.
There’s also no real sign of this trend stopping anytime soon. Experts and data analysis’s over at IHS expect this trend to continue to grow, and they believe that the hyper luxury market will increase by another 21% over the next two years. Still despite this large growth in this specific segment of the automobile industry, most people cannot afford these vehicles. They say you cannot buy happiness, but I personally would be pretty happy if I owned a Ferrari 458, but maybe that’s just me.
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